Did you know Feist has a new album? Yeah, it came out in September. I bet you haven’t heard nary a peep.
Remember Feist’s last album? 1234, the Apple commercial, sold out tours, Colbert Christmas special, all that noise? I will bet you a pint o’ beer that this album will get nowhere near the results that the last album did….Why is this?
I believe there are two reasons. The first being that this new Feist album is one/two years too old for our modern tastes. Waiting four years for an artist that has only one hit album under their belt is too long for the hype cycle to come back. If Feist came out with this album two years ago, I’m certain she would have seen better results. The second (lesser) reason is that this album is devoid of big hits, and when the world knows you as an indie pop hit songstress releasing an album with very few catchy tunes will net you zero new fans.
But Feist isn’t the only artist who’s suffering from this timing problem.
The Klaxons are an awesome band. The won the Mercury Prize for christ sake, they don’t just hand those out. But they too released a second album far too late (three years after their debut). Without the same hype their new album has been largely forgotten. Grizzly Bear are another band that is endanger of pulling a Feist if they’re not careful.
Let’s contrast this with Rihanna. In the pop world you are ruled by your last hit even more severely than in the indie world. But the handlers of RiRi know this, that’s why there’s already a new Rihanna album. In fact Rihanna has released one album a year for 3 years! That’s incredible, it’s like Zeppelin or the Beatles again (only in album releases not musical quality, calm down spaz).
Also, it could be that Feist doesn’t want to be a big star anymore. That would be a reasonable explanation, but for some reason I don’t buy it. If you spend all that energy to get to that level it would appear that you’d want to stay that big. But who knows, all I know is that with today’s voracious music listening public, four years is too long to go without a new album. There is too much other stuff competing for our ears.