Medimex Music Expo 2011 – The Global Music Market

By NewRockstarPhilosophy • November 28, 2011 • International Book Tour

During our international book tour we had the pleasure of attending Medimex Music Expo in Bari, Italy. The event is a meeting place for many of the Mediterranean music folks. Think of it like a regional SXSW.

…with the aim to foster the relationship between the regional, Italian and European music market – with particular attention to the Mediterranean – in order to promote artistic exchanges, trade relations and support the development of the entire music industry.

A music market that will be held within over 4,000 square meters of exhibition space in the most important sample fair of the Mediterranean, will host 150 stands and 1000 national and international operators; 3 spaces dedicated to selected showcases and concerts that will involve artists from Puglia, as well as Italian and international ones and 4 areas devoted to international conferences, presentations, workshops and meetings.

Medimex will host the XV edition of MEI – Meeting of independent labels that over the years has become a reference point for operators of national industry. The MEI will present the 2011 edition of the PIMI prize – Independent Music Award and of the PIVI prize – Independent Italian Videoclip Award. The two awards (for further information about how to participate www.meiweb.it) respectively, will be held on Sunday, November 27, 2011. (more here)

Also we were awarded our Best Indie Book Of The Year for The New Rockstar Philosophy (w00t!) It was a great time and we met a lot of great people. The further I travel the more I am amazed by the appetite for new music around the world. Medimex only further proves that point. Which brings me to the main point of this blog; there are a ton of new markets to spread your music in the world. Yes North America is a good place to start, but think bigger. Globally there is so much opportunity for your music. If you speak another language, take advantage of your talent and record a song in that language. Who knows, you may have a huge Italian fanbase and you don’t even know it. But even if you only speak English, it’s amazing how far that can get you in the Global Music Market.