Everyone likes getting gifts and fans are no different. Sending out a free live record, a collection of b-sides, or a whole brand new record is another reason for your fans to remember you. It’s a sign that you appreciate them and love making music.

Last Christmas Yaysayer and Gorillaz released new music for their fans. Yeasayer explained their surprise new music like this:

In thanks (to fans), we have decided to release a live show that was recorded at Ancienne Belgique in Brussels on October 28th, 2010.  We didn’t want to put a value on the live album, so it’s up to you to decide what works best for you.  This is being offered to you first before any viral spread, so please go here to download:  http://yeasayer.net/xmas/

Bonus albums are the stuff fans love. You can do this too, you don’t even need a big occasion. You can create the occasion and as long as you deliver quality goods your fans will be thankful.
Hope you had a Merry Christmas!

Music Consciousness
Voyno