Andy from Waxy.org just posted a thought-provoking article.
…Under current copyright law, nearly every cover song on YouTube is technically illegal. Every fan-made music video, every mashup album, every supercut, every fanfic story? Quite probably illegal, though largely untested in court.
No amount of lawsuits or legal threats will change the fact that this behavior is considered normal — I’d wager the vast majority people under 25 see nothing wrong with non-commercial sharing and remixing, or think it’s legal already.
Here’s a thought experiment: Everyone over age 12 when YouTube launched in 2005 is now able to vote.
What happens when — and this is inevitable — a generation completely comfortable with remix culture becomes a majority of the electorate, instead of the fringe youth? What happens when they start getting elected to office? (Maybe “I downloaded but didn’t share” will be the new “I smoked, but didn’t inhale.”)
Remix culture is the new Prohibition, with massive media companies as the lone voices calling for temperance. You can criminalize commonplace activities from law-abiding people, but eventually, something has to give. (More at Waxy.org)
All this came from Andy noticing the ever prevalent “no copyright intended” on many YouTube videos. I’m not versed on copyright law but even the thought that YouTube would crack down on the remix culture is enough to cause a slight panic.
But YouTube wouldn’t do that and individual media/music conglomerates shouldn’t either because remix culture is a celebration of their product.
We’re moving out of the time of many products for millions, now you’re going to have a few specialized products for the few that care. This will make a new more rabid fanbase and typically those are the people that spend way more money than a casual fan. You just need to make the product specialized and really engage the fanbase. The details are up to you.