The other day I shared an interesting piece from Waxy.org. The story was about how all YouTube covers are illegal. Well today YouTube and Google have made a move that could appease the rights holders to those songs. Introducing, RightsFlow:

…We’ve acquired RightsFlow, a New York-based company that helps songwriters, recording artists, record labels, distributors and online music services manage music rights…

By combining RightsFlow’s expertise and technology with YouTube’s platform, we hope to more rapidly and efficiently license music on YouTube, meaning more music for you all to enjoy, and more money for the talented people producing the music… (YouTube)

 Through the deal, YouTube will gain a system for processing royalty payments to tens of thousands of publishers — the companies that represent songwriters…

…The revenue a songwriter or record company might earn from any one video is minuscule, but if that video becomes a big hit, the pennies of royalties through YouTube can add up to significant amounts of money. YouTube’s sheer size — it has more than 150 million videos — also means that a popular song could turn up in thousands of videos… (NYT via DailySwarm)

That last little bit is quite interesting for me. That means that once again the power of a great song will win. Could you imagine how many bags of cash Foster the People will be getting because of the billions of covers of Pumped Up Kicks? Wowza. Start writing amazing songs. (Thanks D)

Music Consciousness
Voyno