Rick Ross just dropped a new mixtape. His official record was scheduled for release on the 31st of December, but due to health problems it’s been pushed back. This new mixtape will hold his fans over until his proper disc is released and give people a taste for what they’re in for.
Mixtapes are common in Hip Hop, yet for other genres they’re not even on the map. But why not? They can do a lot for your career if you’re in-between albums, are building hype for a new record, or just want to try your hand at a low stakes fun/weird/covers record. Also, in many non-mixtape genes (the guitar ones) there is still a novelty to mixtapes which means bloggers will take a look if it’s done well.
My friend Smokekiller is a perfect example of someone who could kill on a mixtape. He and his wife Jen Lane are both great singer songwriters, they tour and perform together, and are gearing up for upcoming solo discs. I suggested they try a duets cover album; Take 10 of their favourite duets, record them live off the floor, release it immediately for an email address, build their fan base and have more songs to do on tour. It can’t go wrong, and if the success of hip hop mixtapes is any indication, it will go very well.