I was talking with my director friend Randy recently, when he told me the story of his last experience at the Sundance Film Festival. He was walking around the streets of Park City when he came across a band that was busking in the streets. The band had rented a little PA, brought the full band, had hand bills, and had street team members handing out promo CDs. Because they were the only band around they had gathered a large crowd around them. Randy was hanging out with a number of other directors and they were all very impressed by what they heard.
Randy, along with the others, all picked up a discs from the band and it has been Randy’s most listened to album of the last 6 months. He’s been in contact with the band and now they’re got a few of their tracks in Randy’s next movie. All of this from a band that knew where to play and who to play to.
The amount of cash a band can get from one gig is typically much less than being placed in a movie. Song placements will not only get you more money but the amount of exposure that a band can get from one movie placement is way bigger than a band can get from playing one gig. Especially if the movie become s a hit. So as the music festival season keeps chugging along think about maybe adding a few gigs that are off the beaten path like your local film festival.