You see, in a surprise move Facebook now has control on the first place people will see when they type Facebook.com/yourbandname.
You know the offers to join a mailing list (mailchimp), listen to your music (rootmusic), or view a video that you can set as the default page for people to see first? Those pages, as of March 31st, will now become screen number two. Facebook controls screen number one and it’s your Timeline that fans will see.
This reminded me of a situation that artists often find themselves in. They are so concerned in attaining perfection in their work (like getting the best graphic/offer/video for their landing page) that often they wait too long and the game changes.
As soon as you have the right equipment you’ll get on that music video idea, right? Does that type of excuse sound familiar? It’s a great way to stall and fool yourself into thinking that the opportunities and tools in front of you will be here forever. But as Facebook has shown us, who knows how long this ride will last? Get your shit out there before its gone.
Obviously don’t put out anything you are unhappy with, but there is a fog you can get lost in when you obsess over something for too long. Use the tools that you have at your disposal right now because they can disappear overnight like this fbook landing page.