With all of the money, time, and work of showcasing at a festival, it’s often small bands that pay the biggest price for attending industry showcase festivals. Like we wrote about last year, if you don’t have any buzz coming into Austin then finding some buzz for your band amongst the thousands of others can be even more difficult.
Fucked Up, the awesome Canadian band had their guitarist Mike Haliechuk muse about industry festivals for The Grid. He’s got a lot of interesting stuff to say:
The model established by SXSW, which has been replicated in dozens of cities all around the world, rests upon the premise that for the bands who perform, the potential for increased exposure to international music industry folks and fans is worth the sacrifices of time and money it takes to play these showcases. With Canadian Music Fest happening right now, it’s a good time to ask whether this home-grown festival is intended to benefit Canadian bands, and if a music industry conference in this city is really equipped to highlight what’s great about Toronto’s music community.
In this (micro) generation where musicians can transition from home recording to touring in a matter of months, if they catch a buzz on the internet, the notion of a music festival where bands are made to jump through the hoops of showcasing their talents for “the industry” is as antiquated as the idea that this is really how the music industry works anymore. As The Weeknd and Purity Ring (both Canadian acts who broke out in 2011) illustrate, bands can court labels and fans before they even play a show—the importance of the showcase has given way to Soundcloud pages and traded MP3s.
South by Southwest, its Torontonian cousin, North by Northeast, and CMF make winners out of a handful of already high-profile buzz bands, as well as lifestyle, clothing, and soft-drink companies that use attendees as a captive audience to blast with free samples and billboards. And they make losers out of the hundreds of showcasing bands, who underwrite the process by paying registration fees and providing music free of charge, only to walk away with nothing.(via The Grid)
Exactly! Also watch the video below!!!