Lawdy, lawdy, lawdy, if you haven’t seen Hologram Tupac live at Coachella with Snoop Dogg then I suggest you watch that right now.
A few years ago we did a story on how in Japan, cartoons go on tour. The technology looks very similar to Hologram Tupac. But there they don’t use real humans as the hologram. As tasteless as Coachella’s zombietainment is, the technology sells big (at least in Japan).
Hologram Tupac was a test of mainstream audiences acceptance of this type of entertainment, of these zombie stars. The company that put this on probably paid Coachella a shit ton to get this thing going and now they will probably roll it over into a Zombie Star Tour. After Tupac the next artist to get “Weekend at Bernie’d” will be Kurt Cobain, then Hendrix, then John Lennon and George Harrison and they’ll tour with Ringo and Paul and the world will pay billions to see it all.
So now, in all seriousness, you are not only competing with other LIVING artists, but also DEAD superstars. I shit you not this will happen. So what does this mean for you?
It means that you don’t even need to play their game. Let the dinosaurs play with their ghosts. You make music for the living. Make it original enough, cool enough, good enough that the dead won’t be competition. Beat the zombie genre at their game. Think about the entire concert experience. Zombies will probably only exist in big venues, so maybe go small. Zombies will be scripted and dead, you be alive, new jams for your fans, interact with them, show them your humanness. If you connect with the living then these Zombie Stars won’t be a problem.
But seriously Hologram Tupac is messed up and morally wrong, I say no to this zombie bull shit. Watch the video below, which I’m okay with.