A lot of people talk about buying local. When you hear buy local you think food, goods, and services…but what about music? It’s just as crucial as the others but would you ever have your entire music world be local?
Well in the city of Naples, Italy, it’s the way of life for many. There are quite literally local superstars that appear to be as revered as Beiber. But what’s even more amazing is that the style of music these local Naples superstars make is totally a local genre. Neomelodics is the modern pop music of Naples and it’s a strange Italian pop hybrid that seems to work ONLY in Napels. Vice magazine has a 3 part series on the stars and genre of Neomelodics. It’s most definitely recommended viewing.
If you can’t see the videos, check out the direct links below