Look, I know you’re sick of your latest release. I know that the songs are old news to you and that you’ve written a dozen new ones already. I know that you’re changing your musical direction and you’ve grown older and wiser since your last release. I know you’re selling material that you feels old, but listen, before you spend another $10,000 to record your next album, ask yourself this: Has your last album been fully exploited? Have done everything in your power to get your last release heard by as many people as possible?

I’m willing to bet that most people reading this will answer “No” (including me).

Most folks haven’t made a video for every single song on their last album. Most folks haven’t spent the appropriate time pushing each song, making each song an event, strategically releasing content to their fans over an extended period of time. Most people haven’t exploited their own content fully.

So if you haven’t, then why are you thinking about recording a new album? Beware of that sort of ego. It can become very expensive. That sort of musician ego can end up putting you in an endless loop of spending money to record, putting out a record, losing interest in it, going back in and recording another record. If you have endless funds and need not market your music, then by all means feed your ego. But for most artists there has to be a part where you share your music and really get your value from those recordings. Value in the sense that each song that you once were in love is shown to the world, and maybe, just maybe, it actually will make you some money allowing you to keep recording.

Music Consciousness
Voyno