In the last 4 months my world has been taken over by sponsorship. The concept, while not new, has become a focal point for many of my projects and what I’ve learned is that big or small you can get some sort of sponsorship if you pair with the right company.
Local beer companies are a great place to start for bands. If you’re putting on a show, talk to a beer company and convince them to come in and take care of the beverages for the night. No cash is exchanged but good time are still had.
I’ve found that going after smaller companies works best for bands. That’s not to say bigger organizations won’t give you sponsorships, but generally more corporate bullshit is involved. Local companies have leaner teams, are eager to expand their audience, and if you can provide them with good value then it’s a win win.
Look at your band and your life to find inspiration for what you could have sponsored. Are you going on a tour? Maybe there’s a clothing store who has a similar audience to yours and maybe they have stores in some of the cities you’ll play. Why not sign up with them and use their network to pump up each show. Obviously your band needs to be popular enough that you are providing value for the them, but you’d be surprised how eager some stores are to do something outside the box. Sponsoring a tour, with instore performances could be just that.
Ultimately sponsorship is all about relationships. Get to know the business owners you want to get sponsorship from and your life will become much easier. It’s not as difficult as you’d think, just think outside the box.