In The New Rockstar Philosophy book we devote a large section to merch because as any touring musican can tell you, selling a $20 tshirt will feed you much quicker than a $10 disc…
So it comes as no surprise when it was announced that Dr.Dre has become one of the highest paid celebrities in the world, not from his music, but from his headphones. Yes. Beats by Dre has made the Doctor $110 million in the last 12 months.
Dre netted that amount when handset maker HTC paid $300 million for a 51 percent stake in his Beats by Dr. Dre company last August. He also made money from music and royalties, but that “pales” in comparison to the money made from his Beats deal. (via HipHopDX)
It’s crazy to think that Dre’s publishing royalties aren’t even close his merchandise numbers. Obviously Beats are a rare phenomenon but still, he’s Dre… So choose your merch wisely and create something that your audience will want, even if that’s a shirt with an awesome design, and watch the money roll in.