How Many Times Can You Reinvent Yourself? #skyferreira
Typically I don’t talk about music I’m not a fan of, but Sky Ferreira’s music career is something you should really take a look at. Matthew Perpetua from Buzzfeed Music posted an illuminating article on the often retooled career of 20-year old Sky Ferreira.
She’s changed styles, looks, musical genres, a few times in the last few years and it appears that her team has finally found something they can work with her new track “Everything is Embarrassing …. it’s not for me but it’s crazy to see a Major Label work with an artist, develop her, and make some embarrassing choices along the way. At least she’s now being honest with herself…
Everything is Embarrassing is a victory for her label, Capitol, who have been trying to figure out how to sell the 20-year-old singer for two years. This is the second time Ferreira has been repackaged this year, actually. A few months ago, she released “Red Lips,” a heavy alt-rock tune co-written by Garbage’s Shirley Manson. The video was made by noted sleaze-auteur Terry Richardson.
Ferreira released an EP called As If! last year, which was promoted with an official lyrics video for the song “Sex Rules.” (It’s about how sex totally RULES.) That video has since been made private and both the “Sex Rules” single and the EP are no longer available in the iTunes store, so it looks like the label would like to pretend it never happened.
The “Sex Rules” video may be gone, but this promo clip for “Traces,” an electro-ballad from the As If! EP, is still on YouTube, though not on her VeVo page.
Before As If!, Ferreira was being positioned as more of a pop bad girl type..
Before “Obsession,” Ferreira gave icy techno-pop a shot with “One.”
Ferreira has been emphasizing a Lolita vibe every step of the way, but it’s especially noticeable in the video for her first single “17,” which came out when she was around that age. This one also has been scrubbed from iTunes, and while the video is on YouTube, it has been pulled from her official channel. (via BuzzFeed )
It’s really interesting to see what moves a Major Label will make to break an artist. It appears that Sky Ferreira’s label has spent a lot of cash trying new things with her. Each genre change probably cost more than it was worth… So how about instead of spending tons of cash on new photos, songwriting partners, studio time and videos you just work on your songwriting and whole artist concept at home first? Revolutionary I know.
Can’t wait to see next years version of Sky Ferreira.
Music Consciousness
Voyno
Category: Music Career
