Lana Del Rey just release another video. This time it’s for her new single Bel Air.
Lana may not be everyone’s favourite artist, but all musicians can learn from her videos, like:
- It’s about the act. These videos are a vehicle for telling the story about who the act is. They’re not “just” a video. They communicate/play a huge role in the story of Lana because each video is about the act. It’s all about her.
- Consistent content. Lana makes a lot of videos. Some clearly cost a ton of cash, some appear to be made in my shower with some dry ice, yet regardless of the video’s budget one thing is forsure, she’s established her name via videos and her consistent content keeps people around and interested.
- Make a video for each song – This idea of making one video for the one single off your album doesn’t cut it anymore. The more videos you make the more hooks you have to grab potential fans. Make a video for each song.