Have you calmed down over Facebook’s page changes yet? I hope so because there’s been a lot of changes to those changes already and in the end you shouldn’t even be relying on this system for your fans anyway. TechCrunch took a closer look
..Since the end of August there has been a precipitous drop in reach across pages of all sizes…DATA SHOWS AN AVERAGE 40% DROP IN REACH.
WHAT DOES THIS MEAN?..overall, you shouldn’t be too worried. Posts never reached 100% of a pages fan base anyway, with EdgeRank always having determined the posts that pages fans would and wouldn’t see.
WHAT CAN YOU DO ABOUT IT?…Pages are competing for a much smaller ‘share of newsfeed’, so optimizing your posts for engagement now more important than ever.
- Focus on publishing high-quality content.
- Don’t post too often
- Don’t cram your marketing down people’s throats.
- Be entertaining and informative.
- Then follow your analytics closely..
…you’re also gong to have to start spending money to promote your posts. Remember that more engaging posts perform better and spend your money wisely… (Via Tech Crunch)
So what do you need to know?
- Don’t make Facebook your home base for fans. EMAIL LIST KID. EMAIL LIST. Always be converting fans to casual to email list subscribers. Do I really need to explain why? Read the book.
- Focus on quality content when posting. Spraying your feed with all tons of content isn’t the idea, it’s all about SELECTIVE CONTENT.
- Facebook is changing always, stay informed. Sometime’s there’s a tendency to be standoffish about constant tech changes, but realize that Facebook will still be around for the next year and they’ll probably be changing stuff often.