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7 DIY Steps To Starting A Hip-Hop Collective

[ 3 ] December 4, 2012 |

Noisey just released a tongue n’ cheek guide to starting a hip hop collective. Although it’s funny stuff, it’s also quite true. Check out the highlights below.

You don’t even need to be that good at music….Collectives in 2012 use social media to their advantage and drizzle the Internet with their own “creativity.” Here are a couple of steps to bear in mind.

1 . Start A Tumblr

First things first, you’re going to want to start a Tumblr page. These little web 2.0 treasure chests are the musical ovaries of 2012. Treat this Internet cubbyhole as your creative ejaculate and penetrate the HTML with as much audio and visual spunk as you can…and it only takes one ballsy song to make a hype band.

2. Tweet About EVERY Thing That You Do

God created the world in six days, and on the seventh, he tweeted about it….You’ll need to have some sort of consistent sign off though, which brings us to our next point.

3. Create A #Tagline

…It’s important to remember here that being hated on is the equivalent of receiving a “best track of the week” accolade. As in, the badge-wearing name sucks, but you’ll be blog famous. Besides, what do rappers say to haters? They say “fuck the haters” whilst simultaneously waving spreadsheets of page views and showing off their hashtag emblazoned grillz. Nothing spells success more than a retweet from a white kid in Ohio, so sort your #hashtag out and ash it all over the internet.

4. Create Some Music Or Something

Yep, create some music. It doesn’t even have to be good. It just has to be released like the world wants to hear every single thing you’ve ever made.

5. Create Your Own Videos

The only things that lavish directorial music videos are good for are making artists like Grimes look good, and making Grimes look good. You’ll have already proven that you and your gang can look cool in featureless JPEGS, so simply transfer this look to moving image form.

6. Make All Your Own Artwork

..this one is super-duper easy. Pick the most desaturated photo, drop a little font swag over the top, and boombap, you’ll have your rap artwork.

7. Start Hanging Out With Bigger Rappers

…you’re going to need some celebrity endorsement. Break into the back area of Coachella and try and snap a picture of yourself with Pharrell Williams or something. via @RyanBassil

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Category: Music Career

Comments (3)

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  1. It’s a shame people in the rock / indie world aren’t as business minded as those in hip-hop. There’s a lot to learn from their approach.

  2. NewRockstarPhilosophy says:

    No doubt Neill! -V

  3. Dana says:

    I agree with Neil from GTR, Hip Hop business model so to speak, has been very successful. Other genre’s of music should apply some of the Hip Hop “guru’s” marketing techniques.

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