We did it. The New Rockstar Philosophy successfully crowdfunded over $10,000 to cover costs associated with printing the book. But what a long and winding road those 31 days were. We rushed some things, forgot some things, and pushed very hard, and had a huge learning experience.
One of the main things that we learned (again) was that 80% of our funds were came from people we knew in some way or another. Personal connections who came together in big ways. It’s amazing how far your friends and your family will carry you.
At first I underestimated how many people I would personally know who would donate to our campaign. Those 1st and 2nd tier connections are the ones who are the most excited about the story of your rise and want to see you succeed….duh.
But a turning point in our campaign was when we engaged our business friends to get rewards that were bigger than simply a book. One $150 donation took about the same time and effort as a $20 book, but it got us to our goal a lot quicker. So don’t underestimate how much your friends will help, especially if you can create a rewards package that will be lucrative to those folks with something to promote.
Once again THANK YOU!