Are you as stoked as I am for the new Arcade Fire? The first single has classic written all over it. Speaking of hype have you kept up with any of the record promo?

Photos, videos, interactive videos, and I’m sure a mysterious vinyl record will pop up soon enough. All of this is stoking the fires for fans and bloggers who are looking for new content.

Traditionally record promo was pretty tame. Interviews, advance copies, maybe a video and a kick off show were all standard fare, but what Arcade Fire (and Daft Punk) have done is take record promo to a new level. It’s ART dummy. Check what Win from Arcade Fire had to say via Zane Lowe via P4k:

…As for the long, mystery-filled buildup to the album, Butler described it as feeling not like promo, but more like a “weird art project” and “throwing a good party.”

He said he likes the excitement of anticipating an album before it’s released, and mentioned his experience seeing Michael Jackson’s “Thriller” video as a kid. (via P4k)

Your making Art so just keep making Art and make your record promo Art… Create your own world, with your photos, marketing, images, gifs, and videos like this strange one that popped up a few days ago.