Often I am asked “How can I find a record label to put out my music?” The TLDR version is that there are many ways. Every artist has a different path, every label has a different need, and each situation will have a different set of variables. The only constant in all of those things is that your music needs to be GREAT!
- How did you hook up with your label Street Ritual?
It actually ended up being a pretty organic process. I had been researching labels that I thought my sound could work with for a good couple of years, and Street Ritual came up early on as a company that was legit, with an associated booking agency, as well as having a wide variety of music …. I knew that our philosophies surrounding music and art and the scene all lined up with each other.
It came down to being as simple as a producer friend of mine having a release through them, and me asking to remix one of the tunes that I really liked. He was really into the remix and put me in touch with his contact and I sent her an email with my EP. There was a little bit of back and forth and we decided to go with a pay-what-you-want release on Bandcamp this time around. Eventually I’d like to do a full-on paid release for an album, but for now I feel like I’m still building my audience, so this is a really good step.
- How did you book your festival dates?
I’ve been breaking into the Canadian festival circuit slowly over the last several years. Again, social contacts played a role in a lot of those bookings… just being out there and being a part of the community, and contributing in different ways so that people know who I am. But some of them were also just applying through the festival website and the talent people digging my application.
- Any other things that you think other musicians should know about your journey thus far?
It’s really easy to get frustrated… I try to just keep a level head about it, not get too excited and not get too down in the dumps because they’re two sides of the same coin. If I’m elated one day, then I’ll be crushed the next. So I try to just keep putting one foot in front of the other, and listen to what my heart wants to do.
A friend/mentor of mine gave me a piece of good advice that I try to use. He said that to move forward you have to 1). Make it look like you’re already further ahead than you really are, and then 2). Be totally capable of delivering on that level.
A lot of what I’ve done has been getting myself into a situation where I had to deliver something that I didn’t have… play a show that I didn’t have music written for or what have you. I would put myself in that situation and then have to step up and do it. At the time it would feel like I was making a calculated bluff, but then I look back and realize that I was never really bluffing because I trusted myself enough to be able to deliver.
Then, the other really big thing is being able to accept help… having enough humility not to always have things my own way and to allow other people in to my sphere is a big challenge, but it pays off when I see how much more can be accomplished when working together. That’s true with the music itself, and it’s also very true with the promotion, and… everything, really.
1. Be social, be active, be willing to participate.
2. REMIX! CONNECT!
3. Challenge yourself, be Zen, and most importantly keep going.