First Impression Evolution
Voyno made a good point about first impressions in the last post. He eluded to it, but the one point I wanted to make clear was that you don’t have to have it all together when you start. Interpol formed in 98, but didn’t get signed to Matador till 2002. They didn’t even have a [...]











Teasing Equals Amplified Anticipation
So let’s say you’re an artist who has developed a fanbase through online promotion and touring. You’re still stuck on making an album even though you’ve read The New Rockstar Philosophy book and can see the magnificence of releasing 3ps on a regular basis. You are however, worried that your little group of fans may [...]