The New Rockstar Philosophy
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Marketing

Why and How You Should Use Live Streaming To Build Your Audience

By On August 3, 2016

I have been impressed by how culturally relevant live streaming has become. Facebook is doubling down on live streaming, YouTube, Twitter, and more are all pushing, or starting to push users to… Read More

Marketing

The Future of Social Media Belongs To Text Messaging

By On June 10, 2016

If you’re an artist with two million fans on Instagram, Twitter and Facebook but only get 2% engagement how useful are those tools? Wouldn’t it be better to have direct contact with… Read More

Marketing

How Much Longer Until Bands Have To Make 360 Videos?

By On September 28, 2015

You’ve heard the news: Facebook has announced that it will begin rolling out 360-degree videos… Star Wars, GoPro, Saturday Night Live are… When watching 360-videos on desktop, viewers can drag their cursor around a… Read More

Marketing

Top 3 Possibly Shady Music Marketing Strategies

By On May 4, 2015

In terms of the music industry, the marketing strategies below are pretty tame, and affordable. We’re not asking you to bribe a music program director with court seats to a LA Clippers… Read More

Instant Inspiration

Top 7 Music Industry Newsletters

By On April 22, 2015

Life is busy. You don’t have time to keep up on all the music industry news. Finally a solution! How about subscribe to these 7 email newsletters, read those, then wow your… Read More

Marketing

Marketing a Baby Boomer Musician – Case Study

By On November 24, 2014

You may have noticed that The New Rockstar Philosophy was a little sparse over the fall, that’s because I was working on a very interesting project; marketing a baby boomer country songwriter-singer named… Read More

Marketing

Top 5 Best Marketed Albums of 2013

By On January 20, 2014

There was a lot of hype surrounding album releases in 2013. A number of  superstars and each superstar did the album release their own way and showed us that there are a… Read More

Marketing

Learn Bleeding Edge Creative Skills via creativeLIVE

By On October 23, 2012

How much time do you invest in yourself? Not in booze, loud music, or tasty treats but in You…. Learning an new skill, expanding your mind power, that sort of thing. You should… Read More

Instant Inspiration

How To Start A Music Scene In Your City

By On October 15, 2012

During Break Out West this year I had a chance to speak with Joel Baskin from SL Feldman and Associates and Chad Richardson the Creative Director of Ole. I got a ton… Read More

Live Show

Guarantee Success of Your Concert With EventTilt #crowdsource

By On September 18, 2012

Crowd sourcing is a great idea for those with a committed fanbase. It doesn’t always work perfectly but when it does it can be quite amazing. Typically crowd sourcing has been used to fund an… Read More

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