There’s so many lessons that can be gleaned from hip hop. Like this classic nugget: Beefs are good for your career. I’m not talking an actual Biggie vs Tupac death-style beef (although it is good for record sales). I’m talking about a small beef. Like the one Common and Drake are involved in. Something about Serena Williams, [...]
Tumblr is pwning my ass these days. It’s such a fun network if you follow the right topics, hashtags, and/or users. One of my favourite Tumblrs lately is PrivateNoise.com. Like most succesful Tumblrs it’s a simple concept: Pictures of people listening to music. And the music they’re listening to. But by asking a few questions of the subjects [...]
Talk about knowing where your audience is. This story out of South Africa is truly inspiring. Local musicians weren’t getting anywhere approaching radio, so what did they do? Went straight to the people, meaning the Taxi drivers that play a huge role in the daily transportation of millions of South Africans. …the new Kwaito artists [...]
First off let me say that this is just an idea. As far as I know this doesn’t exist yet but I’m sure some enterpristing programmers could make this happen. The idea is this: Many venues do not have free wifi. Your fans want free wifi. Why not give away free wifi for an email [...]
The boy wonder himself is about to get to another Internet first; 2 billion YouTube views. Remember – 2 billion views isn’t 2 billion people. Bieber grabbed many of these views via a select group of tween girls. Girls with never ending acess to YouTube at all hours of the day. I’m fairly certian that we can probably [...]
Coldplay are about to get there asses spanked. I predict that the new album, Mylo Xyloto, will be another commercial success, but critics will tear it apart. That will hurt the sales, so to make sure it’s a huge smash Colplay have teamed up with Clear Channel (aka the Devil). Coldplay fans can get some [...]
Just heard the new single from Florence + the Machine’s new album and totally into it. It’s a great tune that’s turned me on to the artist. I’ve heard her name before but never cared to check her out. Gotta love hearing a song randomly and being driven to find out more. Anyways, while I [...]
Why don’t more musicians think like Jazz players? Much of the genre of Jazz is of covers, or interpretations, it’s not unheard of, for a group to be a cover band their entire lifespan. They’re spinning classic songs in new ways, creating new fans from those songs, but establishing their own identity from the solid source material. What you need to do [...]
I posted recently about the power of music documentaries when it comes to tightening the bond with fans and attracting new fans. I touched on it lightly in that post, but fans knowing who and what you’re about really matters. Besides being exposed to the music, a very important piece of the doc which made [...]
Say you’ve written a great song. The lyrics are spectacular, the melody is beautiful, and the chords are divine. People have started asking you how to play it. You could put some time into making a YouTube video (which may never happen), or try something like the band Dinosawh did: Put the chords of the the [...]
