The New Rockstar Philosophy
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The Importance of Your YouTube Video’s Still Frame

By On October 26, 2011

YouTube is the Google of Video. You can search almost anything on YouTube and get lost for hours or days. With an abundance of videos on the same topic, how does one… Read More

Music Publicity

The Power Of Musicians: Kanye Calls Bush A Racist

By On November 6, 2010

From an upcoming interview with George Bush about his Book “Decision Points” MATT LAUER: You remember what he said? PRESIDENT GEORGE W. BUSH: Yes, I do. He called me a racist. MATT… Read More


Hollerado Make Better Viral Videos Than OK Go

By On October 10, 2010

A big kudos to Hollerado for their buzz catching new music video for Americana. If you’re a regular reader of The New Rockstar Philosophy you’ll already know that Hollerado are no strangers… Read More


The Perils Of Over Exposure – Death To Weezer, Ban Train’s Hey Soul Sister

By On October 7, 2010

This is what happens when people see you too much: Weezer.Yes even after the blog coverage we gave them earlier this fall, more has transpired. They released their clothing line with Hurley,… Read More

Digital Music

How Musicians Can Use Next Big Sound – Understanding The Data

By On September 22, 2010

At The New Rockstar Philosophy we’re big fans of Next Big Sound.  Alex White and his team are building an essential tool for musicians who want to know more about their audience.… Read More


The Kanye West Social Media Strategy

By On August 24, 2010

Everybody’s favourite Mouthpiece, Kanye West, had a much publicized entrance into social media earlier this summer as he stormed onto Facebook to preform and Twitter to take over. Why would he be… Read More


Weezer Funds New Album, Hurley, With Massive Product Placement

By On August 17, 2010

I am a long time Weezer fan. From Blue Album to . . ahem. . Hurley (Weezer’s peculiarly titled new album) I will always support one of the first important bands in my life. So… Read More

Digital Music

4 Resources to Help Measure Your Bands Online Hype

By On April 9, 2010

Question: What does your 200 Facebook fans, 3000 Instagram friends, and 2000 plays mean? How can you quantify your efforts on Facebook and YouTube? Are people listening to your music? Where… Read More


The New Rockstar Philosophy Book

By On April 2, 2010

Bump! Download the Beta version of The New Rockstar Philosophy! It’s 100% free. Here are the steps: Send an email to [email protected] with “Book” in the subject line You’ll get an confirmation… Read More

Digital Music

Do Facebook Ads Work For Bands?

By On February 7, 2010

Some statistics: Facebook has 350 million active users. More than 20 million people become fans of Pages each day. Your audience is on Facebook.  With the help of the glitchy Facebook Insights… Read More

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