The New Rockstar Philosophy
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Battle Studies

3p

What I Learned from Seeing John Mayer and Michael Franti Live

By On April 11, 2010

John Mayer and Michael Franti rolled into our town last week. I’ve been a pretty solid fan of John Mayer since Continuum came out and have been wanting to see how he… Read More

Marketing

Mayer Embraces New Media and Sells 300,000 records

By On November 26, 2009

So this is somewhat of a follow-up to my last Mayer post regarding his constant communication with fans. He just released Battle Studies last week and so far has sold over 300,000… Read More

3p

The Significance of Keeping A Fan Constantly Engaged.

By On November 11, 2009

If you read this blog on a regular basis, you know I’m a John Mayer fan.  Knock him all you want, but Continuum was a great album. Over the last year, I’ve… Read More

Digital Music

John Mayer: Conscious Composition

By On March 6, 2009

Conscious composition is composing not only chord changes, say for instance a 4-chord progression in a pop or rock setting, but also thoughtfully writing the lyrics and melody line above it. It’s… Read More

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