The New Rockstar Philosophy
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bono

Marketing

U2 Stay Relevant Based On Output Alone – Release 3 Different Albums For 3 Different Audiences

By On October 21, 2010

Everyone knows Bono is an old man. But when the “Rock Icon” slipped a disc last year, not only did it mean an end to the U2 Tour, but it also meant… Read More

Music Production

Lessons From U2: Fail Harder

By On October 5, 2010

The Irish Times has an enlightening interview with Steve Lillywhite. A man whose been involved with U2 since the begining. In it he speaks about Bono’s talent and determination, and the failure… Read More

Digital Music

U2, Pirate Radio, and Fan Feedback

By On January 23, 2009

So as I search for more news and info on the upcoming U2 album, I encountered an interview with David Fanning, the guy who gets first dibs on playing new U2 material.… Read More

Digital Music

Bono and (Red)wire

By On December 2, 2008

Subcription Music: Promoting New Music and Saving Africa. So I’m a big U2 fan and have a huge respect for Bono.  Even though the guy gets hammered by the media all the time, you… Read More

Hit Song Breakdown

Hit Song Breakdown: Pride – U2

By On November 17, 2008

Recently I have become obsessed about looking into the mind set of some my favourite artists. What inspired them? How did they solve the obstacles all musicians face? How and why did… Read More

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