The New Rockstar Philosophy
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daft punk

Music Career

Songwriting Secrets From Daft Punk

By On July 25, 2013

Has the hype finally died down? I hope so. Daft Punk’s Random Access Memories had one of the most insane build ups ever for a record release. But luckily with that hype… Read More

Marketing

SXSW 2011: Transmedia & Transmonetization For Artists

By On March 25, 2011

There were two things during SXSWi that I had enough of. No, it wasn’t Rebbecca Black, it was QR codes and the buzz word Transmedia. Transmedia is storytelling across multi-platforms where each… Read More

Marketing

What Do Daft Punk And That Old Chinese Magician In The Prestige Have In Common?

By On December 13, 2010

Answer: Commitment to their act, at the very least. Do you know why Daft Punk have become a thing? Great music and better showmanship. Part of the show is the mystery. Mystery is a… Read More

Marketing

Band Email List Basics: Please Don't Send Me Dink Pills

By On January 23, 2010

Band basics: Instruments, recordings, shows, and an email list.. you have a list going right?? In the NRP book we write about the importance of email lists. They will be your life… Read More

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