The New Rockstar Philosophy
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Music Philosophy

Lessons Learned From Jay-Z Success + Failures

By On September 5, 2011

Jay-Z has been riding high on a few succesful creations recently. His collaboration with Kanye West broke was critically acclaimed, his performance at the VMA’s was huge, and he knocked up Beyoncé… Read More

Social Media

How A Folk Music Collector Ends Up On A Jay-Z Record

By On September 4, 2011

As you can see from the photo above the world of the sample can be a long and winding one. Ethan Hein created a step-by-step explanation of how Alan Lomax is credited… Read More

Digital Music

Lil Wayne Breaks Digital Sales Record – Stomps on Jay-Z & Coldplay

By On September 2, 2011

Well it appears Weezy is about to turn his baby money into big boy money because the man has already sold 300,000 digital copies of Tha Carter IV and is now expected… Read More


First Day Sales Important For Superstars – What About Other Artists?

By On August 31, 2011

I’ve been noticing a trend in big Major Label releases. It’s all about the first 24 hours. More and more superstars like Kanye, Lady Gaga, and Lil Wayne are pushing for big… Read More


Marketing Lessons From Jay-Z and Kanye’s Pop-Up Watch The Throne Store

By On August 14, 2011

You may heard the hype for the recently released “Watch The Throne” album from heavy-weights Jay-Z and Kanye. What you may have not heard is how they set-up a pop-up store to… Read More

SXSW 2011

SXSW 2011: Launch Central

By On March 9, 2011

South By South West is known for being a buzz amplifier. Whether Metallica’s doing a club gig to promote Rock Band,  Tim Ferriss launching the 4 hour week there, Ipad2 launching on… Read More

Music Philosophy

Jay-Z Talks Music, Goals, & Life

By On January 4, 2011

There isn’t much more to add to these 3 solid clips from Jay-Z’s feature on Oprah’s Master Class series. Jay-Z speaks about his goals, motivations, fears, hopes, struggles, and much more. The… Read More


Kanye West’s Monster Music Video Goes For Controversy

By On December 8, 2010

The full video for Kanye West’s epic track Monster isn’t even out. But with the Kanye West hype machine on overdrive, Monster is generating controversy. Monster, one of the many epic tracks on Kanye… Read More

Music Philosophy

Jay-Z Building A New Talent Incubator

By On October 25, 2010

One of the biggest laments I hear for the record industry of yesteryear (like 60-70s) is that today there is little time for a young talent to develop and mature on a… Read More


Jay-Z on Long Term Success

By On September 25, 2010

Was just reading this Jay-Z article in Forbes. The article was obviously about his wealth and business success, but there were takeaways worth sharing. 1. Remembering What Made You Successful The album… Read More

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