The New Rockstar Philosophy
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Lady Gaga

Money

First Day Sales Important For Superstars – What About Other Artists?

By On August 31, 2011

I’ve been noticing a trend in big Major Label releases. It’s all about the first 24 hours. More and more superstars like Kanye, Lady Gaga, and Lil Wayne are pushing for big… Read More

Marketing

SXSW 2011: Transmedia & Transmonetization For Artists

By On March 25, 2011

There were two things during SXSWi that I had enough of. No, it wasn’t Rebbecca Black, it was QR codes and the buzz word Transmedia. Transmedia is storytelling across multi-platforms where each… Read More

Music Business Commentary

Who Tha Fuck Are Arcade Fire? Indie Is Still Indie

By On February 14, 2011

Right after I finished writing this article about the death of indie, the flat world, the promise that a great song can get you to the top, and indie being an irrelevant… Read More

Songwriting

Elton John Doesn’t Need To Write Pop Hits Anymore

By On November 4, 2010

Elton John doesn’t want to make pop hits, videos, or solo singles anymore. With more than 50 top 40 hits, more than 250 million records sold in a career spanning five decades, is… Read More

Live Show

What Did You Learn At CMJ 2010? Tips All Musicians Can Use

By On October 28, 2010

Digital Music News posted an overheard at CMJ 2010 round up for musicians and the advice tallied a whopping 40 tips! They’re all good and worth a read. But if you’ve read… Read More

Money

Major Record Labels Find A Cash Cow With Companion Albums

By On October 22, 2010

As the majors still struggle to make profits a decade or so into the digital music age, they’ve recently found a lucrative new market; The Companion Album. Vanity Fair has a great… Read More

Marketing

Why Lady Gaga and Justin Bieber are on Top

By On June 17, 2010

TechCrunch has a illuminating interview with two of the music industry’s big hitters; Lady Gaga’s manager Troy Carter, and Justin Beibers manager Scooter Braun. I’d recommend you watch it below. It’s not a surprise that the managers… Read More

Digital Music

Thanks to Spotify Lady Gaga Can Buy a Keg!

By On November 23, 2009

Woah, remember Spotify? One of the great hopes of the record industry? Streaming audio all the time, all the music you can take, easy to use, etc, etc,. The big plus was… Read More

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