The New Rockstar Philosophy
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Music Business Commentary

TicketMaster + Live Nation Merger

By On February 4, 2009

Just when Obama brought hope into the world, another great for business, crap for the rest, music merger is upon us. In a classic big business move TicketMaster and Live Nation are… Read More

Digital Music

The Jonas Brothers Archetype

By On August 18, 2008

One part catchy pop music One parts cute kids One part Major Label Marketing = A SHAT LOAD of MONEY. The Jonas Brothers are just the latest in a long history of… Read More

Digital Music

Music Marketing Analysis=Madonna and Sunsilk

By On May 4, 2008

So here I am talking about the marketing behind the Madonna Sunsilk commercial which I said I would talk about awhile ago. I’ll keep it short and simple, because she gets enough… Read More

Music Business Commentary

Madonna Embracing The Future and Shampoo

By On April 27, 2008

We all know Madonna is known for constantly reinventing herself. That’s what she does. She wants to stay relevant in the sea of popular music. I’m not a fan of her music… Read More

Music Business Commentary

Groove Armada Leaves SonyBMG for…Bacardi??

By On April 23, 2008

In a deal that makes a lot of sense at this point in time, Groove Armada (Electronic/experimental/funk), has left their home at Sony BMG, for a….Rum company??? That’s right, corporations (that aren’t… Read More

Music Business Commentary

The New Rule

By On April 17, 2008

As some of you may know I am a huge fan of Bob Lefsetz. Above is an actual picture of Bob. Man what a babe….. of course I’m kidding. Bob has wayyyy… Read More

Music Business Commentary

360 Deals Via Live Nation

By On April 4, 2008

Entertaining Music Analyst Bob Lefsetz made a point in a recent post which all emerging artists/bands should take a look at. He writes about how Live Nation (very large concert promoter) is… Read More

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