So I’m sifting through all the artists playing Coachella and stumble on this video by Dada Life. If you’re unfamiliar, they’re a DJ/Producer duo from Sweeden who love to party and have a good time. I kept watching their vids and was taken into their world because they’re just having a good time and taking [...]
Just heard the new single from Florence + the Machine’s new album and totally into it. It’s a great tune that’s turned me on to the artist. I’ve heard her name before but never cared to check her out. Gotta love hearing a song randomly and being driven to find out more. Anyways, while I [...]
I’m going to see Pearl Jam tonight and incredibly stoked. They’re out touring to promote 20 years together and their upcoming documentary, PJ20 (it comes out tomorrow). It got me thinking how important music documentaries are for fans but also for potential fans! You see unseen footage, hear the real stories of what happened, and [...]
SXSW 2011 is behind us now but what an awesome, albeit exhausting 9 days. We were at a music video panel where the topic was creating great content on the cheap. On the panel we had people from OK GO’s team, a video director, and a few music entrepreneurs. It was an interesting panel because it [...]
Data. It’s the new gold according to many experts and pundits. Why? Data simply helps you make better decisions. Example 1 Let’s say you put up 3 different songs on YouTube. After you’ve promoted them all for 6 months you notice that one song has way more hits than the other. You now know that [...]
So let’s say you’re an artist who has developed a fanbase through online promotion and touring. You’re still stuck on making an album even though you’ve read The New Rockstar Philosophy book and can see the magnificence of releasing 3ps on a regular basis. You are however, worried that your little group of fans may [...]
Came across this pretty sweet vid of two indie musicians covering Jerry’s Breakdown (by 70′s bluegrass/jazz finger picking great Jerry Reed). They’ve taken a song, but added a sweet twist. They’re BOTH playing ONE guitar. One guy’s playing the bass part, and the other guy is playing the lead. It’s different, it’s interesting, it’s funny, [...]
So I was browsing YouTube and came across a video by Greg Patillo, a flutist who’s really taking advantage of YouTube to market his music. He has a few vids up but there are two videos that are in the millions of views category. They are both covers: The Mario Bros theme song (over 11 [...]
OK, so the whole Kanye West Vs. 50 cent is a little old, but I wanted talk about it since Kanye is gearing up for his new release in November. What I want to talk about specifically is how the supposed rivalry was really a partnership and an example of working together to benefit both [...]
The Whole World as Your Potential Audience
Just watched another metal documentary by the same guy who did the last one I watched. This one explored the global reach metal has. At first I thought this would be mainly North America, South America, Japan, and Europe. I was stunned by what I saw in Indonesia, India and even China. These are countries [...]