Champagne and Bananas as Your Band Identity??
So I’m sifting through all the artists playing Coachella and stumble on this video by Dada Life. If you’re unfamiliar, they’re a DJ/Producer duo from Sweeden who love to party and have… Read More
Artist and Brand: Florence + The Machine and Piaget Watches
Just heard the new single from Florence + the Machine’s new album and totally into it. It’s a great tune that’s turned me on to the artist. I’ve heard her name before… Read More
The Power of Music Documentaries and What it Means For Independent Artists
I’m going to see Pearl Jam tonight and incredibly stoked. They’re out touring to promote 20 years together and their upcoming documentary, PJ20 (it comes out tomorrow). It got me thinking how… Read More
SXSW 2011: Power Of Video
SXSW 2011 is behind us now but what an awesome, albeit exhausting 9 days. We were at a music video panel where the topic was creating great content on the cheap. On the… Read More
Why Data is Becoming So Important For Musicians
Data. It’s the new gold according to many experts and pundits. Why? Data simply helps you make better decisions. Example 1 Let’s say you put up 3 different songs on YouTube. After… Read More
The Whole World as Your Potential Audience
Just watched another metal documentary by the same guy who did the last one I watched. This one explored the global reach metal has. At first I thought this would be mainly… Read More
Teasing Equals Amplified Anticipation
So let’s say you’re an artist who has developed a fanbase through online promotion and touring. You’re still stuck on making an album even though you’ve read The New Rockstar Philosophy book… Read More
Creative YouTube Marketing
Came across this pretty sweet vid of two indie musicians covering Jerry’s Breakdown (by 70’s bluegrass/jazz finger picking great Jerry Reed). They’ve taken a song, but added a sweet twist. They’re BOTH… Read More
A Marketing Savvy Flutist??
So I was browsing YouTube and came across a video by Greg Patillo, a flutist who’s really taking advantage of YouTube to market his music. He has a few vids up but… Read More
Music Marketing: Kanye West vs. 50 Cent
OK, so the whole Kanye West Vs. 50 cent is a little old, but I wanted talk about it since Kanye is gearing up for his new release in November. What I… Read More
