The New Rockstar Philosophy
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Music Marketing

Music Business Commentary

Working With a $0 Music Video Budget: Video 1

By On September 9, 2008

You don’t have to have a $300,000 music video budget to get people into your music. There’s now many examples of videos that cost practically nothing to produce, but effectively turn people… Read More

Digital Music

The Impact of YouTUBE and Online Video

By On August 30, 2008

As you already know, YouTube had given everyday people the chance to express themselves via online video. Musicians, actors, comedians, and companies have all used it for promotion and as a more personal… Read More

Music Business Commentary

Power of Trusted Recommendation

By On August 22, 2008

A friend recently turned me on to Esperanza Spalding. I made the effort to check her out because my friend (whose taste I trust) was raving about her. I’m glad I did,… Read More

Music Business Commentary

Taking on Obscurity: Embracing P2P

By On August 17, 2008

With the playing field levelling out, everyone and their Grandma can record a song and have it online. It used to be about trying to win-over the interest and attention of a label, but now… Read More

Music Business Commentary

Certain Death: Trying To Please Everyone

By On August 11, 2008

“I don’t know the key to success, but the key to failure is trying to please everybody.” -Bill Cosby In an online world where the competition for attention is so high,  trying… Read More

Music Business Commentary

MuteMath: Building Hype on the Cheap

By On August 4, 2008

img source: MuteMath is one of my favorite bands and I’ve been anticipating their new album for a while now. I’m on the email list and have lately been getting emails… Read More

Digital Music

Katy Perry: Album Sales Vs. Singles Sales

By On July 24, 2008

image credits: So you may have heard of this Katy Perry girl who’s being talked up because of her catchy single, “I kissed a girl”.  Apparently Perez got the buzz going… Read More


Publicity Hungry Ashley MacIsaac??

By On July 3, 2008

If you’re Canadian, chances are you know who Ashely MacIsaac is. He’s a pretty talented fiddler (yes, you read correctly) that was actually somewhat big in the 90’s. He was also known… Read More

Music Business Commentary

Music Marketing Analysis=Beyonce and Samsung

By On June 26, 2008

A few months ago, a Samsung commercial aired featuring Beyonce. The commercial was intended to showcase the new cell phone at the time. The phone lets you control your music one side… Read More

Digital Music

Music Marketing Analysis=Madonna and Sunsilk

By On May 4, 2008

So here I am talking about the marketing behind the Madonna Sunsilk commercial which I said I would talk about awhile ago. I’ll keep it short and simple, because she gets enough… Read More

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