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As you already know, YouTube had given everyday people the chance to express themselves via online video. Musicians, actors, comedians, and companies have all used it for promotion and as a more personal platform to communicate with their audience (Note: you’ll soon be seeing some NewRockstarPhilosophy.com Videos by myself and Voyno). A presentation by an anthropologist outlines how YouTube [...]
A friend recently turned me on to Esperanza Spalding. I made the effort to check her out because my friend (whose taste I trust) was raving about her. I’m glad I did, because she’s killer. Think of a jazzed-out Erykah Badu. I’m going to buy her album. The point of this post is I wouldn’t [...]
With the playing field levelling out, everyone and their Grandma can record a song and have it online. It used to be about trying to win-over the interest and attention of a label, but now it’s about winning the interest and attention from music fans. There’s so much choice, it’s overwhelming. You have to stand out and be recommended by a [...]
“I don’t know the key to success, but the key to failure is trying to please everybody.” -Bill Cosby In an online world where the competition for attention is so high, trying to be everything to everyone is plain insanity. If Bill Cosby knew that back in the day when the internet didn’t even exist, [...]
img source: http://www.mutemathweb.com MuteMath is one of my favorite bands and I’ve been anticipating their new album for a while now. I’m on the email list and have lately been getting emails about new vlogs on the recording of their new album. So obviously, I checked it out. What I really like about the new [...]
image credits: www.drownedmadonna.com/ So you may have heard of this Katy Perry girl who’s being talked up because of her catchy single, “I kissed a girl”. Apparently Perez got the buzz going on her and now she’s popping up everywhere. Good for her….. but let’s talk about the point of this post. Industry Analyst extrordinaire, [...]
If you’re Canadian, chances are you know who Ashely MacIsaac is. He’s a pretty talented fiddler (yes, you read correctly) that was actually somewhat big in the 90′s. He was also known for his Rockstar antics. The guy showed his “goods” on Conan (he was wearing a kilt… you can figure out the rest), insults [...]
A few months ago, a Samsung commercial aired featuring Beyonce. The commercial was intended to showcase the new cell phone at the time. The phone lets you control your music one side and then (if you flip it over) make calls on the other side. After viewing it, I thought DAMN, Beyonce and her Management [...]
So here I am talking about the marketing behind the Madonna Sunsilk commercial which I said I would talk about awhile ago. I’ll keep it short and simple, because she gets enough press as it is. When you think of Madonna you think of constant change and reinvention. The “Change Your Look” Sunsilk commercial showcases [...]
Working With a $0 Music Video Budget: Video 1
You don’t have to have a $300,000 music video budget to get people into your music. There’s now many examples of videos that cost practically nothing to produce, but effectively turn people on to a band. For today’s post, I want to show you a Video EPK for one of my fav bands, GlassJAw. It’s [...]