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The Weeknd: Turning a Model Casting Shoot into a Music Video

By On November 15, 2011

I recently got into The Weeknd, a Canadian R&B artist who’s got this incredibly moody/atmospheric/drugs vibe to his music.  Part of his image involves associating  himself with American Apparel style models and… Read More

Marketing

SXSW 2011: Power Of Video

By On March 20, 2011

SXSW 2011 is behind us now but what an awesome, albeit exhausting 9 days. We were at a music video panel where the topic was creating great content on the cheap. On the… Read More

MTV

Kanye West’s Monster Music Video Goes For Controversy

By On December 8, 2010

The full video for Kanye West’s epic track Monster isn’t even out. But with the Kanye West hype machine on overdrive, Monster is generating controversy. Monster, one of the many epic tracks on Kanye… Read More

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