You may heard the hype for the recently released “Watch The Throne” album from heavy-weights Jay-Z and Kanye. What you may have not heard is how they set-up a pop-up store to sell the album. Why this has marketing magic sprinkled all over it: 1. It’s fresh. Pop-up stores have been around for some time, [...]
This is an interview I did back in 2009 with Sarah Gavigan, a music licensing consultant and supervisor. I thought some of our new readers may enjoy it. Confused by the music licensing world? Don’t worry, it can be convoluted and there isn’t that much info out there. Luckily for you, we’re on your side. [...]
Creativity is a mystical force. Music is creation at its finest. You often hear famous songwriters talk about how the creative process is unpredicatble. The best songs just “arrive”. You could be strumming a g-chord one day and come up with nothing. The very next day, something fantastic will come from strumming the same g-chord. [...]
Recently there has been some net chatter about Copyrighting your songs. My friends have asked me, “What’s the deal?” So here’s my take: Copyrighting is a different beast then it used to be. The internet has changed the way we look at copyright and the idea of ownership. Arguably when you digitize something (music, books, [...]
Was just reading Hypebot (a great music & tech blog) and had to show you guys this vid. Turn your Iphone into a flute for 99 cents. Words cannot describe the madness which is technology. Watch… Take Control of Your Music, Hoover The New Rockstar Philosophy Sign Up For The New Rockstar Philosophy RSS Feed [...]
Jermaine Dupri, The guy is the industry heavy-weight who brought you Kriss Kross (if you don’t know what I’m talking about, I’m probably older than you. I was digging that cassette tape back in elementary school…good times). He is now the president of Island Def Jam’s Urban Division. Recently, he sat down with Forbes Magazine [...]
Benefits of Keeping Your Day Job for Now
It’s tempting to say, “Screw it, I’m quitting this job and going on tour forever.” Day jobs take time away from making music and working on your band, but they have their perks if you stop and look. 1. You can make clearer decisions Desperate times call for desperate measures. When you’re in a pinch [...]