The New Rockstar Philosophy
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Watch the Throne

Digital Music

Lil Wayne Breaks Digital Sales Record – Stomps on Jay-Z & Coldplay

By On September 2, 2011

Well it appears Weezy is about to turn his baby money into big boy money because the man has already sold 300,000 digital copies of Tha Carter IV and is now expected… Read More


First Day Sales Important For Superstars – What About Other Artists?

By On August 31, 2011

I’ve been noticing a trend in big Major Label releases. It’s all about the first 24 hours. More and more superstars like Kanye, Lady Gaga, and Lil Wayne are pushing for big… Read More


Marketing Lessons From Jay-Z and Kanye’s Pop-Up Watch The Throne Store

By On August 14, 2011

You may heard the hype for the recently released “Watch The Throne” album from heavy-weights Jay-Z and Kanye. What you may have not heard is how they set-up a pop-up store to… Read More

SXSW 2011

SXSW 2011: Launch Central

By On March 9, 2011

South By South West is known for being a buzz amplifier. Whether Metallica’s doing a club gig to promote Rock Band,  Tim Ferriss launching the 4 hour week there, Ipad2 launching on… Read More

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