The New Rockstar Philosophy
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Yellow

Marketing

The Necessity of a Breakout Hit

By On January 16, 2009

Before The Beatles hit America they wanted a breakout hit. They knew the power that a crossover hit had, so they sat down and wrote I Wanna Hold Your Hand. Coldplay wrote… Read More

Uncategorized

The Timing of Popular Music and Lasting Artists

By On July 14, 2008

When you think of lasting artists, you may think of Bruce Springsteen, The Rolling Stones, U2, Bob Dylan, and some others. When you think of one-hit wonders, you don’t remember the artist,… Read More

Digital Music

Hit Song Breakdown: Yellow – Coldplay

By On June 9, 2008

On this weeks Hit Song Breakdown we tackle Coldplay’s inaugural hit: Yellow This song is the reason Coldplay are the biggest band in the world. Their first single “Trouble” was well received… Read More

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